In 2017 and 2018, FOO’s Animation Studio was used in a nationwide ad campaign for Gamestop, run by The Richard’s Group. Working with local production partners, FOO produced six 30-second TV spots and several dozen social media spots.

Using FOO’s technology to animate Gamestop’s Kyle and Brooks characters empowered the stakeholders, giving them multiple takes to choose between, as well as the ability to give immediate feedback on the each take of each performance.

The campaign ran for Holiday 2017 and 2018 AAA PC and console games.